The Korean and perhaps also the Japanese entertainment industry show that not only can the western pop culture be known worldwide but also the Asian pop culture too.
This is where the conflict theory applies. According to conflict theory, resources are are limited; power is few and limited. There are opposing groups fighting for it. Why is it that the western entertainment is the one seen as acceptable? Why is it that whatever they put out, the world still embraces it? It is because they are at an advantage. The Asians however, do not have presence in the worldwide music scene and the film industry. Knowing this, the Asian pop culture is seen as the lesser one since they do not have the power. The emergence of the Hallyu Wave means that Asia’s music and film can also be recognized around the world.