Hallyu Wave

The Korean Culture Wave or better known as the Hallyu Wave originated in mid-1999 by Beijing Journalists because of their surprise on the growth of the Korean Entertainment Industry in the mid 1990’s (Brandeisear, 2012). The Korean Entertainment Industry includes Korean pop music, TV dramas, style, culture and lifestyle. The Hallyu Wave evolved from being an Asian sensation to a global phenomenon that captured a lot of people’s attention. In the Philippines, its growth is pretty much evident; different channel stations showcased different Korean TV dramas that was prominent during its year, and some even remade it (My Love From The Star, 49 Days, Temptation of Wife, Autumn in my Heart, etc.) and some even divulge Korean pop music scoops through different news outlets.

Korean Pop Culture’s growth is very evident in this decade and there is no stopping it form spreading worldwide, even winning against Justin Bieber, a worldwide phenomenon. But why do people like KPop and KDramas? Even though they can’t even understand their language. They become so self engaging to its culture that its spreading faster and faster throughout social media and the internet.



OneHallyu is an asian entertainment community forum. From Korean to Japanese to Chinese, OneHallyu is a place to share ideas and thoughts with this topics in mind. If you were to ask members of the OneHallyu community, it is a place to go to when one is bored and wants to be entertained, or to simply waste time. OneHallyu compared to other sources for asian entertainment, aims to be the sole competitor to this industry by providing information that is reliable, dependable, and legitimate. The website also provides forums in which users can participate with each other through forum posting and replying. From sharing experiences, opinions, and thoughts, the community is able to freely express its interests for an industry which leads to the formation of an identity.

The goal of our research is to know the function of the Korean Pop culture to the society through the use of the website OneHallyu and how it affects its viewers as a whole.

According to, one of  the more prominent websites for browsing the Korean entertainment culture is OneHallyu. It compares with major websites like and As stated by OneHallyu in a forum post, it hopes to be the only source of verified information regarding not just the Korean entertainment industry but the whole Asian block.

The logo of OneHallyu is: “OH!”

The O in the logo specifies that there is no end and there is no beginning. In making sense of this, we try to understand that through this “circularity” of OneHallyu, the community is then one whole entity. OneHallyu is, simply, one.

The H is Hallyu. The community gathered within the confines of the website are currently there because of the Hallyu movement that came about before. OneHallyu specifies in a post: The “H” in our logo is symbolic of not only members from the four corners of the earth coming together at a centric point, but also from that center, us reaching out to the many branches of Asian entertainment.


OneHallyu has alot of forums and threads from pictures, to translations, even music charts. The site has been helpful for fans from all around the world.



The Neighborhood is considered the home section of the website. Here you can join discussions, meet other people, introduce yourself, any many more


The Korean Entertainment section is the go-to of most of the members. This section includes discussions for the new releases of songs, albums, dramas, and the like. You can also talk about celebrity gossips and couple in some of the threads. Celebrity photos could also be exhanged here.


As a lot of Korean artists branch out to other countries to release their music, Onehallyu aims to to the same. It has threads for Chinese, and Japanese Entertainment for those who wish to follow the country’s entertainmetn industry. Onehallyu also has a section for translations of articles and interviews, lyrics, subtitled videos.


Korean Entertainment is not just music and food. It also includes fashion, culture, gaming and a whole lot more. This section of the site provides users the ability to discuss other forms of korean entertainment.




Members of OneHallyu are very diverse. Coming from different countries that unites together for one specific reason: To have fun and make friends using the Hallyu Trend. Despite having the same interests with music, they still have different behaviors when writing through the forums. Members come from different ages which means they have their own idea of what’s right and also having a different culture would be a reason on why they have different behaviors.


Some members of OneHallyu tend to ‘Troll’ people and tries to annoy the members of that group. They put hate on a thread just for their own fun. Good thing is there are moderators in OneHallyu in which they try to maintain peace and order throughout the website.


Most members in OneHallyu are very polite to each other, they respect other’s opinion and would comment in a very nice manner. The members that we interviewed was one of the group that’s very polite and friendly even to new members, like us.


Despite coming from different countries, culture, age range etc. they still manage to get along because of one similar interest.





KPOP Slang

  • Sunbae & Hoobaesunbae

It’s pretty common in our culture to respect our elders but in Korea, they would have a specific name for those that is older than them or having more experience than them. It’s very common to see “Sunbae” and “Hoobae” when you go to different Korean Pop Culture Website. Sunbae (Senior), or Sunbaenim to be more formal, refers to people with more experience (at work, school, idols etc.) while Hoobae (Junior) refers to people with less experience. Rookies tend to be hoobaes to a lot of artists since they are new to the Industry but they would be Sunbaes to the next generation of Rookies when new ones debut. They would most likely use honorific languages to Sunbaes, meaning they have to speak very politely and treat them with respect. It would cause a huge issue when a Hoobae won’t greet their Sunbae.

  • Debutdebut

Debut isn’t just used within the Korean Entertainment Industry. It’s actually widely used in the Entertainment world. Debut just simply means the first start of their career and their first performance in front of the people. In korea, before you debut, you need to be a trainee in a company first, unlike in the Western where you instantly debut if they found you on youtube, street or wherever then they make an album for you then you debut. Korea’s Entertainment culture is not like that. You audition to a company then either train for months or even years before you actually debut to perform but there is still no guarantee that you will even debut. After debut, people will think that it’s the end of the game but it’s not. When you debut, it’s either you’re famous or not. If the company thinks you’re a flop (will explain later), they will eventually disband you (will explain later)

  • Rookierookie

Rookie, same as debut, is not just used in the Korean Pop Culture, it’s also used in the Western. In Korea, Rookies are someone who’s a newcomer or someone who recently debuted. Rookies in korea are like the babies in the KPop World. People expect a lot from them especially if they are from a top company (The Big 3). They expect them to win awards at the end the year and make it big in their industry. An artist or idol is considered a rookie in the span of 2 years after their debut. After 2 years, they are not considered as rookies anymore.

Being a rookie is one of the most vulnerable stage of a KPop idol/artist. Most people consider this stage as whether you will succeed in the future or not. Some groups have already disbanded (will explain later) even during their rookie stage.  

  • Flopflop

There are no specific meaning for Flop in the Korean Pop Culture. According to the members of OneHallyu, Flop is used when people expect something more form that artist/idol but wasn’t able to give it to the public. Another reason for them the call it a flop is when they won’t rank number one on Korea’s music charts, which is also the same with expecting too much from the artist. Rookie groups are not expected to rank high on charts especially when they came from a small company but if a rookie group debuts from a large company (The Big 3) and won’t get a high ranking from the music charts, people will automatically call them flops. It’s the same to Senior Groups.

  • Comebackcomeback

In the Western Entertainment Industry, a comeback simply means that a celebrity or artists that came from a long hiatus just recently came back to produce new music. While in the Korean Entertainment Industry, having a comeback simply means releasing new music after the old one. The duration may be as small as one month but some artists comebacks after years and years of their last single/album

When idols makes a comeback, they automatically perform on Korea’s music shows (Inkigayo, Music Bank, The Show, etc.), unless there are conflicts with that music show and their company. In this music shows, they compete with their music to get the number one spot every week (Each music show). The criteria for each music show is different from one another so there is no guarantee that if an idol/group won on one music show, they will win all.

  • All-Kill, Certified All-Kill and Perfect All-Kill and Rooftop Hitallkill

All-Kill, Certified All-Kill, Perfect All-Kill and Rooftop Hit is widely used in the Korean Pop Culture. These terms signifies how good they are on their own country’s music chart, also how famous an artist is in their industry. An All-Kill is simply getting number one on all possible Korean Music Charts. Certified All-Kill includes getting number on all possible Korean Music Charts, on all Real-time charts and on all Daily charts. Perfect All-Kill is the hardest to achieve. To get a Perfect All-Kill, one must get get number on on all possible Korean Music Charts, on all Real-time charts, on all Daily charts and on Instiz Weekly chart. Artists rarely gets a Perfect All-Kill. Most of the idols/artists that gets this are the ones who are versatile on music, some are just because they are famous or because they came from a very good company.

  • Biasbias

In the Western Pop Culture, when a person likes an artist from a group or even a solo artist, people would call them their “faves” while in Korea, if someone likes an idol/artist they would call them their bias. Bias in layman’s term means to be in favor of something unfairly. In Korean Pop Culture, Bias simpy means their favorite from the group of artists. When you add bias in front of group, member, wrecker etc., it means it’s the one you love the most in that category.

  • Slayslay

In OneHallyu or in the Korean Pop Culture, members often say the word “Slay”. In layman’s term, slay simply means to kill. Slay in the Korean Pop Culture, Slay means a whole lot different than what it originally means. When an idol/artist gets an All-Kill, Certified All-Kill, Perfect All-Kill and Roof top hit, people would often say “They Slay!” or “Slay my Queens” and it would mean that they are doing great and doing great on charts. It would mean that they are awesome or amazing for them.

  • Legends, Kings and Queensqueenskings

Kings and Queens would often mean royalty and it would do the same with the Korean Pop Culture except that they don’t have a ‘blue blood’. Kings and Queens are the same with “Bias” as it’s always said to their favorite idol/artist. It simply means that that artist/idol is the best for them for the members to call them Kings and Queens. Legends however are only said to idol/artists that have left a mark for Korean Pop Culture on either Korean or Worldwide

  • Disbanddisband

In the Western Pop Culture, when a group stops promoting as a group, they would just call it ‘breaking up’ while in the Korean Pop Culture, “disbanding” is the most famous word used when an idol/artist stops promoting as a group and either leaves their company or pursue a solo career. Unlike in the West, it’s their choice on whether they would disband or not, in the Korea, it’s their company that would decide whether they would disband or not and it would depend on the sales of their album and songs and its number on Korea’s Music Charts but sometimes it still depends on the members of that group if they would want to promote as a solo instead of a group so that would cause their disbandment.

  • Saesang


Sa meaning private and Saeng meaning life. It literally means Private life. Sasaengs are the one that people call stalker fans that stalks their idol in a very weird and creepy manner. Some Sasaeng did the worst of the worst for their idol. An example of this would be a Sasaeng fan that used her blood to write a letter to that certain idol or another, a fan sent a teddy bear to an idol but has a camera in it for the sasaeng to actually learn what that idol is doing and where that idol is. Some Sasaeng fans just like to stalk their idol and make sure to go where that idol would go. Sasaengs are mostly Koreans but some International fans are starting to do the same.

  • Sajaegi


Sajaegi’s literal meaning is Panic Buying. In the Korean Pop Culture, one must at the top to be considered successful or else you’ll easily disband. Either you get attention on being number 1 on music charts, viral videos or winning on music shows. The last one is very common to famous artists to win but idols/artists from small companies tend to lose to big companies to sometimes their companies use Sajaegi. Their company bulk buys their albums and just change the bar code every now and then to make their artist/idol famous. A lot of small company idol/artists are accused of Sajaegi. It is very common but not all artists/company does it.


For us to learn the Korean Pop Culture in a foreigner’s perspective and on how they came to love this kind of culture even though they barely understand the language, we have asked 7 questions for them.

Accounts we used to interview members of OneHallyu.


An introduction of one’s self for the interview

The replies were quite a “symbol” of the community’s eagerness and kindness to answer the questions.

First, we asked them what was their nationality and their age, for us to know how diverse OneHallyu really is. After asking the two personal information, we now asked the following questions:

  1. What got you into Korean Pop music / Korean Drama?
  2. Why do you specifically like Korean Pop music/ Korean Drama?
  3. In your opinion, what differentiates the Korean music/ film industry to the western?
  4. What are the effects of Kpop/Kdrama to you?
  5. Are you proficient in the korean language? If no, what motivates you to still listen/watch korean music/drama?
  6. Did you try listening or engaging to other entertainment industries? (Japan, China, Philippines, Thailand etc.)
  7. What entertainment industry do you like more/best? Your own country or Korean? Why?
  8. What is your age and nationality?

Since we cannot meet them personally because of distance, we decided to ask the questions at the message box of OneHallyu. Here are the most prominent answers that we received from some of the members.


What got you into Korean Pop Music / Drama?



     Why do you specifically like Korean Pop music/ Korean Drama?



In your opinion, what differentiates the Korean music/ film industry to the western?



What are the effects of Kpop/Kdrama to you?



Are you proficient in the korean language? If no, what motivates you to still listen/watch korean music/drama?



Did you try listening or engaging to other entertainment industries?



What entertainment industry do you like more/best? Your own country or Korean? Why?



What is your age and nationality?


As you can see from the answers of the community, they are diverse and different. Coming from different age groups (mostly around 18-20’s as of this writing) and different nationalities, the spread of Korean Pop music is seen throughout the world. A very big thanks to the rise of the internet and social media that we are able to see the effects of the Hallyu Wave. Having helped creating communities for the Korean music scene and the whole music scene, in general, has thoroughly aided the world to have a safe place for those with common interests.


The Korean and perhaps also the Japanese entertainment industry show that not only can the western pop culture be known worldwide but also the Asian pop culture too.

This is where the conflict theory applies. According to conflict theory, resources are are limited; power is few and limited. There are opposing groups fighting for it. Why is it that the western entertainment is the one seen as acceptable? Why is it that whatever they put out, the world still embraces it? It is because they are at an advantage. The Asians however, do not have presence in the worldwide music scene and the film industry. Knowing this, the Asian pop culture is seen as the lesser one since they do not have the power. The emergence of the Hallyu Wave means that Asia’s music and film can also be recognized around the world.


Although there are different kinds of musical and film genres as of this writing, there will and will always be those who are centered around the cultural norms inside that culture.

The Hallyu wave has been popular since the dawn of the 1990’s and up until now it still rises above other with the reasoning that the concepts of the Hallyu wave is diverse and different.

The rise of the followers of those who joined the Hallyu wave and the Korean entertainment industry as a whole was in part because of the rise of globalization and commercialization. The effects of this can be seen in the lives of the fans or its followers because of they have been influenced by the Asian culture.

It can also be seen that the Asian entertainment industry is not yet “established”. Only a few from this Eastern part of the world are considered “famous” compared to the Western side.

Through this, the Hallyu wave helps recognize more Asian talents not just in Asia but from around the world and helps break the stereotypes that only the Western culture will thrive.


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